Released on: July 15, 2008, 11:41 pm

Press Release Author: Chelsea Lawson

Industry: Telecommunications

Press Release Summary: Apple has just released their new iPhone 3G, the competition
has released their hounds. Has Apple met their match?


Press Release Body: A year and a half after it\'s first release the iPhone 3G has
been released and among the hysteria, cell phone manufacturers are answering the
call first heard when the first iPhone was released.

When the iPhone was released there was great excitement, camping lines, the
anticipation. Chances are you know more than a dozen people who have an iPhone from
the first month of it\'s release over a year ago. While the release of the 3G has
gained great momentum in the media, carriers and manufactures are coming to arms
bringing in a whole new line of touch screen phones to combat the Apple sensation.

Using the same marketing tactics that have been used for over a decade, major
wireless carriers are offering their competitive touch screen phone products for
free with multi annual contracts. Even the original iPhone carrier AT&T is offering
the new LG Vu at a discount price of $24.99 with a contract.

"It makes sense that AT&T would bring in additional rival products", says Aaron
Siegel, CEO of TopSavings.Net, a company that offers online shopping of the new
touch screen phones. "If AT&T were to adhere to just one pricey phone they would be
missing out on a market already well established. It\'d be throwing away decades of
marketing progress. At the time it was a smart move, but wireless subscriptions must
continue to grow for them to remain competitive and iPhone is no longer the only
touch screen phone available. It\'s official, they\'re out of the bag."

The leading competition to the iPhone is wireless carrier Sprint PCS with their new
release of the Instinct HTC Touch phone. The Instinct has Bluetooth capabilities,
something iPhone has yet to address. With the recent passing of the new California
cell phone driving laws, the release of the HTC Touch phone couldn\'t come at a
better time.

The HTC touch screen smartphone aka Instinct boasts a 8 GB of memory, hassle free
replacement of battery, music WMA format along with the other standards of MP3 and
ACC, voice dial capability, removable memory card slot, and weighs one ounce less
than the iPhone. What will make consumers happiest though is the price of free.

Apple may have overlooked many features in their 3G iPhone that some of the new
touch screen phones are equipped with, however it is probably a safe bet that within
a year these features will be matched. Will an iPhone ever be available for free
with a subscription contract? Only time will tell, but in the meantime it is quite
apparent that Apple may be getting a run for it\'s money despite it\'s record sales.

While not everyone may be whistling Dixie, Aaron Siegel of TopSavings.Net is nothing
less than pleased. "I think it\'s great that Sprint is opening a larger market
allowing the average consumer the opportunity to partake in emerging new
technologies. Not everyone could afford an iPhone, but now they can enjoy a feature
rich phone that mimics the Apple iPhone very well. It\'s a major win for the everyday
consumer."




Web Site: http://topsavings.net

Contact Details: TopSavings.Net PR
+1.831.454.8034
pr@topsavings.net
http://topsavings.net


Sprint Nextel Media Relations Leigh Horner
+1.703.433.3044
leigh.horner@sprint.com
http://sprint.com